Team DailyPedia
Everyone was shocked when Kapuso actor Aljur Abrenica with his lawyer Ferdinand Topacio went to the Quezon City Hall of Justice to file for Judicial Confirmation of Rescission of Contract against GMA Network Inc. The 24-year-old actor said he was prompted to file the said petition after the demands of his contract were not met. Abrenica also said that there was no other option for him to end the contract with GMA Network. His contract with the tv network is valid until 2017.
Abrenica explained that he is only seeking the betterment of his career, which, in turn, will allow him to help more people.
Based on the news and the copy of formal complaint released we have gathered, here are the 7 major reasons why Aljur Abrenica wants to leave his home network:
1. Demands have been ignored.
Abrenica explained that he had exhausted all efforts to reach an agreement with his home network: “Sa totoo nga lang po, ayoko po talagang umabot sa ganito. Ako po ‘yung huling taong mag-de-desisyon na malagay sa ganitong kalagayan.”
2. Topacio said GMA Network left Abrenica ‘with no choice’
Topacio told the press, “Pinadalhan namin sila ng formal letter to sit down and know what the real problem was, but they insisted on the contract. So wala na kaming choice. Ikinalulungkot ni Aljur na humantong na dito. We are not closing the door for a fruitful dialogue with GMA. Sana po kung mamamagitan ang hukuman, magkaroon ng magandang solusyon ang maliit na misunderstanding na ito.”
3. Exhaustion he suffered due to the demands of his job.
From Abrenica’s formal complaint: “Since the start of his career as an exclusive talent of GMA, ALJUR constantly suffered from the disregard by the GMA Artist Center of his interest and welfare. He, then still a minor, had an intensive work schedule that required him to work long and late hours. Such demands took a toll on his young body, resulting in exhaustion and eventually periods of illness, therefore affecting his job performance. There were instances when he was made to work up to early morning which constrained him and his parents to request that his working hours be limited to not later than 2:00 o’clock in the morning in any given work day. The said request was not acted upon in any form or manner by GMA. This situation has continued up until the present under the new contract with GMA.”
4. Career plans were not given importance and respected.
Abrenica, in his interview, raised GMA Network’s supposed “lack of respect” for the direction he wants to take as an actor. “Kaya po ako nandito ngayon, dahil po hindi po ako nabigyan ng pagpapahalaga at respeto po sa career na gusto ko pong mangyari,” he said.
5. No concrete plan
From Abrenica’s formal complaint: “It has also become apparent to ALJUR that GMA does not have any clear and concrete plan with regard to the direction of his career and growth as a performing artist, as shown by the manner they have handled his career and developed his “brand.”
All of these (his recent projects) have downgraded and undermined his status as a serious lead actor, since there is no logical progression in his career. Having started as “The Ultimate Hunk” in what should have made him one of the premier television talents of GMA, his career followed a roller-coaster pattern wherein he was sometimes the lead, but more often a supporting player, and even more often as a mere guest performer, the “eye candy” to supply the “hunk factor” in cases whenever the ratings of GMA’s shows would sag, leaving him little space to make his thespic talents shine.”
6. Gross mismanagement.
From Abrenica’s formal complaint: “As further proof of gross mismanagement, just recently, due to another mishandling by GMA of a fashion show for leading apparel brand Bench (Suyen Corp.), which became a comedy of errors on top of a communication breakdown, ALJUR lost his endorsement contract with the said brand. Thus, sometime in January 2014, Bench once again offered ALJUR an endorsement contract. GMA wanted to get on the good side of Bench thus asked ALJUR to sign a bench body contract along with the bench apparel contract. The agreement was for ALJUR to do a campaign wearing only his underwear. ALJUR, as usual, was not comfortable with the idea but was convinced to submit because he was told that if he signed up, GMA would ensure a big launch with the decency and formality as that of Dingdong Dantes, another GMA talent, when the latter did a similar campaign for the same apparel company. As the shoot date scheduled on 12 July 2014 approached, ALJUR requested for the specifics of the shoot, including the kind of underwear he was going to wear, and whether the “Dingdong-type” launch was going to happen. GMA could not give him an answer. ALJUR kept following up his request for weeks before the shoot but to no avail. On 11 July 2014, a day before the shoot, GMA still withheld the “pegs” to ALJUR despite his assiduous demand and no information about the launch was conveyed to him.
Due to the uncertainty of what was going to happen in the morning, ALJUR requested from the Artist Center that the pegs or the actual underwear be sent to him, and the kind of launch that will be had be confirmed not later than 9:00 o’clock that night, because he wanted to sleep early so as to look his best should the shoot proceed. At 10:30 of that same night, however, ALJUR’s Artist Center Manager, Tracy Garcia, informed ALJUR that his contract with Bench was cancelled without giving ALJUR any clear reason.
All of the aforementioned instance show that GMA breached its obligations under the management contract, as it miserably failed to “exert its best efforts to promote and enhance the best interest and welfare of ARTIST with the end in view of properly and effectively tapping and developing his talents and professional potentials.””
From Abrenica’s formal complaint: “There were also instances of gross mismanagement committed by GMA sometime in September 2013 that resulted in the banning of ALJUR in all SM Malls for some time, and the possible loss of product endorsements and professional engagements. In these instances GMA, after committing blunders in artist management, left ALJUR to fend for himself in order to remedy the situation with the persons and entities involved to salvage the situation so that he would not lose the endorsements and engagements due to GMA’s errors, when it was supposed to have been GMA’s obligation to contain the damage.”
7. Not a Piece of Meat
Abrenica’s formal complaint detailed instances when the projects given to him “reinforced his image as a sexy actor, and [undermined] his abilities as a serious performer.” Topacio said, “It’s all a matter of artistic direction, according to my client. My client is not a piece of meat. He’s an artist. Hindi puwedeng ipagawa sa kanya ‘yung mga ayaw niyang gawin. He will not grow as an artist.”
From Abrenica’s formal complaint: “In the meantime, in order that his singing career would not stagnate, sometime in 2013, ALJUR was forced to produce his own music album without any help from GMA. The album, on which he spent his own personal funds, contained well-known materials such as a remake of the highly-successful hit by the band Jeremiah called “Nanghihinayang,” as well as seven (7) original mainstream songs. While becoming more and more disgruntled at GMA at this point, he still publicly praised GMA when asked why the album was being made outside the auspices of GMA, in order to preserve the peace and not antagonize GMA.
When GMA saw that the album was nearing its launching, it suddenly intervened and exerted pressure on ALJUR that he allow GMA to be market the same. GMA, however, proposed a new set of songs to replace ALJUR’s original track list. ALJUR was aghast when he saw the proposed track list because it contained – not the usual genre of love songs and middle-of-the-road tracks as the first eponymous album of ALJUR and his original track listing of the second – but novelty songs composed of double entendres of a graphically sexually suggestive nature. For instance, the first track, “NOTA,” which seemingly pertains to musical notes, is gay slang for penis. Other tracks include “SISID,” which while in literal terms refers to “diving,” is street lingo for cunnilingus or the act of oral sex performed on the female genitalia. It also included songs titled “ABS” (referring to well-developed abdominal muscles) and “LEGS,” all of which are replete with sexual connotations and which emphasizes ALJUR’s physique and sexuality over and above his talents as a thespian and musician.
Worse, Ferrer insisted on including a song entitled “CHECK IN” in the same proposed album as an obvious reference to negative rumours involving ALJUR and his Kambal Sirena co-star Louise De Los Reyes who were alleged to have checked into a resort hotel in Subic during the taping of said series, and which allegedly resulted in the break up of ALJUR and his real life girl friend Kylie Padilla as well as of Louise and her boyfriend Enzo Pineda. These break ups resulted in adverse publicity for ALJUR and incited strong public comments from actor Robin Padilla, Kylie’s father, who casts aspersions on ALJUR’s character. It is, thus, strange to say the least, that such a negative issue be glorified in a song included in ALJUR’s sophomore album.
Worse, the nature of the songs are such that they are novelty songs of a prurient nature, which ALJUR believes to be demeaning to his dignity as a human being and will make him a figure of fun in the entertainment community, as it promotes him as a lewd comedian.”
Seeking court is not really an easy decision for Abrenica to file a complaint against GMA, where he first started his career. The actor expressed hope that the matter will be resolved amicably. Abrenica said he has not received offers from other networks, but the Kapuso actor said he wants to pursue other things that are not in the plans of GMA. Abrenica said that he is still open for a dialogue with GMA Network executives concerning a possible termination of his contract.
References:
- Aljur Abernica to GMA-7: Please release me; http://www.abs-cbnnews.com/entertainment/07/24/14/aljur-abernica-gma-7-please-release-me
- Ex-GMA Artist Center manager reveals ‘unaddressed gap’ between Aljur Abrenica and network, Maureen Marie Belmonte; http://push.abs-cbn.com/features/15426/exclusive-ex-gma-artist-center-manager-reveals-unaddressed-gap-between-aljur-abrenica-and-network/
Just be grateful to GMA that they gave you a break to be an actor and please do not compare yourself to prime time king Ding dong Dante’s.Papayamanin mo lang yang abogado mo. Mag-isip ka.
Dingdong sumikat lang dahil sinyota si karylle tapos si marian. Di naman marunong umarte yan,
binababoy ka na nga hindi ka pa gagawa ng aksiyon? iyong utang na loob mo pa rin iisipin mo? hahaha ano ka walang pakiramdam….
masadong lumaki na ang ulo mo toul
Hind na sikat si aljure kaya ganun ang nang yare. Sorry na
LAng bro feeling ka masyado
wla utang na loob hnd pa makontinto kung anong myroon dpt nga magpaslamt pa sya kc bnbgyan ng project kht hnd ma ayus umacting gago tlga malaos kna rin sna
Feeling Big star kung magdemand tong si aljur… starlet lang naman
pwede ba kung mag comment nmn kayo yung mganda nmn hindi yung puro pambabastos,palibhasa hindi kayo artista inggit lng kayo,hindi nyo pa nga totoo kilala yung tao hinuhusgahan nyo nmn,idol ko kaya c aljur kya wag kayo gnyan,nkakasakit kayo ng loob ha
idolin mo mokha mo! Panget!!!
That’s fine Aljur. We will pray for you. We believe that God is with you. He know the desires of your heart. Kapit lang! WE BELIEVE IN YOU! You’re a good artist.
Di lang tlga magaling mag-alaga ng talent ang GMA. For sure marami pang kapuso stars ang naka experience ng ganyan. Aljur is just brave enough para umaksyon. Di naman porket sila ang tumulong sayo sumikat e tatapakan kana nila. hard work mo rin yun e. I guess yun ang pinaglalaban ni aljur dito.
If you really want to be like Dingdong Dantes, work hard for it. Remember being ungrateful will lead you to a downfall!
Tama yan panget naman sa gma ehh
I’m not in the situation of Mr.Aljur Abrenica but due to his 7 major reasons i agree with his decision to cancel his contract with GMA7 and i really understand your feeling with that valid reasons….kailangan mo rin mag decide kahit na utang na loob mo sa kanila kung nasaan ka ngyon peru pinaghirapan morin lahat yan nanjan ka hindi lang bilang talent ng GMA lahat ng natatanggap mo pinaghihirapan morin…tama, sila ung dahilan kung paano ka nakilala peru di karin nila mapapasikat kung hindi dahil sa talent mo…i support you idol …it’s a good decission di ka nagkamali….!!!
Sumasangayon ako kay Ameer. Yung mga humuhusga kay Aljur, you can look back at other homegrown talents who left GMA 7 and their reasons, katulad ni Sarah Labhati, JC de Vera, Paolo Avelino, etc. Meron pagkukulang talaga ang GMA Artist Center. Taas kamay ako sa News Department nila pero sa Artist Center mukhang may problema lalo na sa pagpapasikat at pagbranding ng kanilang mga talento. May politika pa na nangyayari ayon sa reklamo ni Sarah Labhati noong nakaraang taon. Ang pagsikat ng isang talento ay nakasalalay din sa kanyang mother network at manager kung paano maipapakita sa tao ang talentong ito at mahalin ng masa. Nakasaad na sa taas ang mga rason kung bakit humantong na sa demandahan — at ito ay ang pagbabalewala ng isang network na pakinggan ang hinaing ng kanyang homegrown talent. Kahit napasikat ng GMA si Aljur Abrenica, hindi ibig sabihin nito ay pababayaan na lang ng GMA ang kanyang talento hanggang sa mawala na ito sa mata ng masa.
Khit binigyan na sya ng telenovela na sya ang bida tulad ng MATCHETE di parin sya masyado tinangkilik ng mga viewers at khit hinanapan na sya ng ibang leading lady wla parin….bka s kanya nga ang prblema…isip isip muna tol ang abogado mo ang pinayaman mo! Be contented what you have now and dont compare to other artist lalo kang mag self pitty yan! God bless
May talent ba yan?.sa acting nga hnd marunong eh..ung pgkanta nya ok lng halatang inaral nya..minsan nagfla flat pa. katwan lng meron sa kanya..isa lng masa2bi q kay aljur..hnd ka kawalan sa GMA…go ahead and leave..kala mo ba sa ga2win mong ito si2kat kp?.ngaun p nga lng starlet kp lng..wla..ngaun pa kayang may ginawa kang negative issue na maka2apekto sa career mo..u think u’ll get famous for this..no wayyyyyy
ang lupit ng GMA….tama hinala ko…mapang abuso…meron din silang inaabuso na talent…kaso tumahimik nlng…
Sarap kaya ng balut…ay putek nasunog ung cnaing ko..sa d uling kc aq ngsaing..hayyzzz.hirap maging katulong…sna taasan na aq ni amo..
Lolz
hahahha paki nyo sa kanila, anu ba kayu hindi naman kayu mga kilala nyan..
I don’t get why you guys give him hell. he gave his reasons and based on what i’m seeing they are reasonable enough to do what he did. it takes a lot of courage to stand up against that big of a corporation but I commend his bravery. if what he says here are all true then by all means, go on with the complaint.
Akla mo kc cnung magaling. Kng makademand wagas. Gusto kc sumikat agd hindi gnyn brad,kailangn mong dumaan sa pinakailalim bgo ka marating sa dulo..
Wala sa ayos tong si Aljur. Sa tingal-tagal nya sa showbiz wala pa syang napatunayan kaya bakit masyado kang demanding. Magreklamo ka kung di ka nabibigyan ng venue at opportunity to prove yourself, pero hindi naman ganun ang case nya..Nagkakaron sya ng break, kumpara kanila Mike Tan at Mark Herras mas marami syang chance to shine..ang tanong e paano ba nya gnamit ung mga chances na un..masyadong reklamador at ungrateful ang dating mo Aljur. your in a negative light. Hndi ka si ding dong dantes..madami ka pang kakaining bigas. Attitude mo problema mo ui. magReality check ka nga naki delusioned ka
sana nag express muna siya ng hinaing niya sa mga executives before filing a case
lipat ka na ng 2.
ngayon nagpuputak na naman ang gma7 fantards noon pinapangalandakan niyo na sikat siya at gwapo magaling at ngayon nabaligtad ang mundo porke kinalaban niya station niyo, lahat tayo may karapatan manguwestiyon sa bawat ayaw natin mangyari sa buhay natin tama lng naman siya masyado swapang ang pamunuan ng gma7 kaya nararapat na gawin niya yun huwag sumama ang loob niyo kung ayaw na niya sa pamamalakad ng gma7 dahil desisyon niya yun..go aljur huwag k makinig sa mga bitter na fantards ng kapuso..kung san ka masaya mas marami ka pang taga hanga dahil kung sa ibang network ka mas kilala pa kesa sa gma7 na yanb
i don’t get your reason about being exhausted due to your work -_- come to think of it, being an artist is not that easy and you should have expected that.
of course you’ll be exhausted because of tapings. you should be thankful because GMA have given you shows right? im sure if they didn’t gave you lots of shows/dramas, etc you’ll also complain the they’re taking you for granted.
lol dude, think first before you do something because in the end you might regret it -_-
and yo, you should know HOT TO LOOK BACK, K!!! don’t be such baby.
*TYPO: that they’re
ang gulo .. gusto mo mlakas career pero ayw mo napapagod ka ??? what the f.. reasons nga nmn oo… kng tapusin mo kya muna contract mo ?? thick dn ng fes mo mgdemanda .. where is your gratitude bro?? #lakiulopurohangin
dka nman need ng gma dhil sa toto lng. dka tlaga marunong umarte
no offense pro no need for that..
first of all d ka naman kagalingan eh, be thankful nlng kasi atleast kahit d magaling na actor may project parin…
masyado lng nag level-up ung pagiging feeling actor mo..
nakakatawa lang!
hindi ako naniniwala sa utang na loob kung si Aljur mismo nagtatrabaho.. Yun ang ginagawa lahat ng Media, Management o ng Network….magpasikat ng isang tao… Ang utang na loob ay sumikat ka na walang kapaguran..Aljur starts from a talent search which the network gave it to him and he works hard for it.. Its his right to say “enough” when things is not right for him.
Hmmm natawa naman ako dun sa album na pinagawa sa kanya… nota sisid lalo na sa check in ngbreak pala sila ni kylie at pati louis ngbreak ni Enzo. Haha dahil nag check daw sa subic im not a big fan pero… una natural lang na mapagod ka at malate buhay artista yan.. pero d ka naman kagalingan umarte.. d ako artista pero as a viewer good ka lang.. wag magdemand masyado… ilan breaks na dn ginawa sayo pero d pumatok.. ung issue sa bench well another valid reason… i respect you but i dont think its a wise decision… well its how you live with ur choice Gudluck Godbless.. ang panalo dito if ever is un Atty haha
TAMA YAN BRO GANYAN TALAGA SA GMA .TIMO AKO UMALIS NG IBANG BANSA.DAHIL GRABEH PUYATAN JAN SA GMEWWW.
Dear Mar. Aljur Abrenica,
Seriously, di naman alam ang palakad behind showbusiness pero alam namin na ang showbis walang pinagkaiba sa trabaho sa labas. You need to start sa maliit pataas. You don’t have the right na mag reklamo sa pagod at hirap dahil lahat ng bagay pinag hihirapan in order na mapunta ka sa rurok ng tagumpay. Be thankful dahil nagkaron ka ng series na bumida ka, nagkaron ka ng madaming chance to prove what you’ve got unlike any other stars, not to mention but madami dyan who deserves a break pero di nag reklamo. Sa totoo lang hindi ko gusto acting mo at ng iba kong kasama dito sa bahay even your singing hindi nag level up, nagtataka nga ko dahil di ka binitawan ng GMA. Sana marunong ka magpahalaga din.. Madami ang walang trabaho at madami ang gustong sumikat.
Typho: Mr.
Sana wag na siya lumupat ng network
Baka nainggit kay JC de Vera.. Si JC ang layo na ng narating mula ng nawala sa GMA at lumipat ng ABS-CBN…hahahah
mag-reklamo ka kung MAGALING kang ARTISTA, e di namam! halos mahirapan ang GMA na pasikatin ka kasi di ka naman magaling umarte. Puro ka reklamo dapat sayo mag-aral munang umarte………………….. sh!T ka 20x!
kasalanan din ng gma yan, masyado kc mag buhos ng trabaho sa iilan lamang kaya mukha Haggard ibang artista nila. sana well managed mga GMA talents. Example, pantay pantay kasikatan nina angel, bea, anne, toni atbp dahil lahat sila equal opportunity sa projects ang binibigay ng abs, sana ganun din gawin ng gma..
Well, in my opinion, oo may utang na loob si Mr. Aljur Abrenica sa kanyang home network dahil ito ang naghubog sa kanya as an artist. But depending on the reasons filed up, talagang dapat na siyang umaksyon. It stated that he acknowledged and requested GMA about the plans and the goal he wants for his career but GMA didnt give any feedback about it. Mahirap maging artista, I myself, as a talent, have experiences in taping tv programs at hindi siya madali. Puyat at pagod ang kalaban. And as an ARTIST, Mr. Abrenica is, he should always be well handled. His home network should be considerate about it.
Nonsense. Parang gustu nya lang na sya ang nasa lahat na palabas. Tapos marereklamo sya na di nasagot ang kanynag DEMANDS?! The heck.
Wala po pumipigil sayu na lumipat sa KAPAMILYA, MAGPASIKAT KA DUN AT DUN KA NA RIN MAGBIGAY NG DEMANDS.
hahhaha wag kayu masyadong magpa apikto di naman kayu kilala ng mga yan
hi aljur i hope your problem about to your contract make it nice..anoman sana ang inahing mo sa gma sana maging bukas ang puso nila sa kung anoman ang dahilan mo..give and take and respect to each other..i know lord jesus always provide you and support..anoman mangyari kaming mga taga hanga mo lagi nakasubaybay sayo..naniniwala kami sayo..kahit sinasabi ng marami na di karaw magaling na artista okey lang yon kasi mabuti kanaman tao at may takot sa diyos..
wg maging one sided antayin nio ung pn ig ng kabila… (GMA)……
wg maging one sided antayin nio ung panig ng kabila… (GMA)……
Para sa akin, maliwanag na may magandang katwiran si Aljur dito sa ginawa niyang hakbang. Sana magkasundo na lang sila ng GMA 7 at maiwasan ang hindi magandang resulta sa kanila. May kasabihan “Kung ayaw mong ma exploit ka, huwag mong payagang i exploit ka ng mga tao”. Ipag laban mo ang tama!!!.
Lipat ka na lang sa ABS-CBN….Mas alaga ang talents dun at mas magkakaroon ka ng maayos na career. You are talented and you deserve something better!
ader chances are waiting …go 4 ur own dcision …
One thing I observed with GMA Network is, they are really close with Eigannman or Gina Alajar family. Aljur complained about GMA made an issue of Aljur & Louise checked-in an hotel while shooting Kambal Sirena and ruined the relationship with Kylle Padilla. With all these things happen, Aljur have all the tight to complain. He cannot get any acting workshop, cause it’s all handled by Gina Alajar and she does not like Aljur. I think, if he was given the right acting workshop, he can act better. GMA Artist Center should not be taking side and it’s their obligation to give him the right projects and endorsements. Aljur Abrenica is a multimedia star given the right workshop & projects.
tv5 ka nlang marami na cla dun sa abs