Aegis issues Apology Letter over Derogatory Malaysia Ad

After getting the ire of netizens, Aegis Malaysia on Monday said it did not approve the controversial video that promoted Malaysia but criticized the Philippines as an investment destination. In a posted statement on their Facebook page, the BPO company shares their regret of the incident which caused inadvertent hurt to many Filipinos. They said the video was developed by a local advertising agency in Malaysia which was not approved by Aegis corporate but was erroneously uploaded on Aegis’ youtube channel.

SEE: Malaysia Better than the Philippines? AEGIS Ad Sparks Anger in PH

Aegis video ad went viral on social media during the weekend for its distasteful take on the Philippines as an investment hub. The ad listed instances why Philippines is not an investor friendly country like unfriendly weather, inadequate infrastructure and slow bureaucracy. The video was then removed on Youtube after is started getting unfavorable feed backs.

Here is the official Aegis statement:

Since the acquisition of People Support in 2008, Philippines has been a catalyst for Aegis’ growth. We would like to articulate that Aegis has had a wonderful experience in the Philippines – great clients, a great leadership team and above all great employees.

We regret the upload of the recent video on Malaysia. The video was developed locally by an agency and uploaded in error and the contents were NOT approved by Aegis Corporate. We are a global company and strongly care about the broader communities in which we operate and are fully committed to both diversity and inclusion. We would like to reiterate that Aegis has had a great experience in the Philippines and this has been one of the keys to our success.

We apologize and regret any communication that may have inadvertently hurt any sentiments.

The business process outsourcing company said the Philippines played an important role in its growth and success since being acquired by People Support in 2008.