Ikea Singapore uploaded a Video featuring the Ikea BookBook, and it’s a parody which shows how Apple and other companies can make everything amazing through their previews.
Watching the video you will immediately notice that it’s the same style as Apple does when shooting their trailers with the white background, inspiring music and explaining every feature and detail in the most flowery word as possible. This video is a success because in just 3 days it got a lot of reactions from the social media and even featured on the news, also you can also find other people who do unboxings to make a review of Ikea’s BookBook which is very similar to a Tech Review.