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Alexa Ilacad was thrilled she was chosen as the newest brand ambassador of Bum clothing. She relayed her excitement during the Bum press conference at the Sequoia Hotel. Her first photo shoot was a pleasant experience since she was already friends with her fellow brand ambassadors. She was also happy to receive a warm welcome from her Bum family.
At her contract signing with Bum, the fifteen-year-old Alexa talked about being home schooled because of her busy schedule. Her education is important to her because she wants something to fall back on since showbiz is not a permanent thing.
The Bum event started off with Alexa’s contracting signing, followed by a live performance by the trio called M3rge.
Then Nash Aguas appeared much to Alexa’s surprise. He came to support the other half of the NLex love team. Nash is also one of Bum’s ambassadors along with ABS-CBN’s Ella Cruz, Jane Oineza, and GMA’s Bianca Umali and Miguel Tanfelix to complete the Black Army. Alexa felt comfortable with Nash’s presence especially at work “Masaya, magwork pag-meron kang ka-close. Si Nash, nakatulong talaga siya sa akin sa shoot kasi naging mas masaya ang first shoot ko with Bum,” she shared.
Alexa’s Fashion Advice
Known to be the girly type, many are unaware of Alexa has a rocker-chick side. It is why she was happy about the chance to express her rocker side through fashion. She even wore them during her TV shows and other celebrities often asked and complimented her about her style.
“Usually ang mga suot ko mga preppy dresses, yung style na preppy, and always pink, and that’s why I’m super happy na naging part ako ng Bum kasi I’m able to show that other side of me, pagka-edgy ko, pagka-rocker ko, nailalabas ko.”
She believes that comfort is the main factor in choosing the right clothes and she is proud to say that Bum offers both comfort and style. Bum has evolved into an edgier brand with a rockstar style. They introduced their Black2School campaign through their brand ambassadors called the Black Army.
“Super happy ako to be a Bum endorser kasi I can show my versatility through Bum. Sobrang astig ng mga damit nila, Kahit lagi akong pa-girly in colorful and bright outfits, favorite ko din ‘yung dark colors kasi mahilig ako sa rock eh minsan nga feeling ko rakista ako eh; With the clothes from Bum, I can enjoy and show the best of both worlds,” she said.
Bum is offering their Black Book this June, 2015 for the #Black2School collection, for a single receipt of Php1,200 in all Bum boutiques and department stores. Enjoy great style from tops, pullovers, hoodies to jumper, denim pants, rips, patches and more. Be guided with fashion and get the Bum look all with a handy planner and notebook ready this coming school year.
