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“Coz they deserve more than what they’re earning.”
People get amazed to see the vending machine that sells T-shirts for 2 Euros only. But after watching the image presentation right before their eyes, they all changed their mind not to buy one.
What is 2 euros? You can get even more than a hundred of stocks and give it away to all your friends. 2 euros is not really a big thing for them. But for those who made the clothes, important is underrated.
“Why so cheap? I’mma get one!” Not too bad to eat your words again after seeing the clip.
In this Fashion revolution movement, it’s altering consumers’ mind to buy clothes responsibly, changing their idea of choosing goods “of which brand produces this and that but question yourself who personally made it.”
Berlin shoppers rushed over to the machine but why they opt not to buy a cheap T-shirt?
The social experiment video was created for April 24’s Fashion Revolution Day in commemorating the 2013 tragic happening at Rana Plaza in Dhaka, Bangledesh. More than 1,100 factory workers died while producing great clothes for many famous brands when the 8 storey building collapsed.
Half of the retailers/clothing brand companies have yet to compensate survivors and families of dead for the lost of income and medical expenses, reported by Forbes.
“We’re not asking people to boycott their favorite stores, we need to change the fashion industry from within by asking the brands and retailers where we like to shop ‘Who made my clothes?'” Fashion Revolution Day founder Carry Somers told Marie Claire.
“Consumers didn’t cause this problem, but that doesn’t mean that we shouldn’t be part of the solution,” she added.
Fashion Revolution has one thing to say for you.
Be curious. Find out who made your clothes — from who spun the threads,
to who sewed them together, to who grew the cotton in the first place.
To learn more, follow their Twitter, Facebook or even their website for more details.
