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Other commenters seemed to take offense at his “paawa” (take pity) strategy, questioning why the personal slurs (Nognog, Pandak) hurled against him had to be used in an ad campaign.
“Langya ka Binay.” (You have no shame, Binay.) Jun Panti declares.”Dinamay mo pa mga unano at ulikba hindi naman sila mag nanakaw. Ikaw lang naman at ang pamilya mo. Bansot na pagka liitliit, pagkalakilaki kung magnakaw!” (You have to drag dwarves and black chickens into this, when they aren’t thieves. It’s just you and your family. For such a small man, you rob people big time.) Dagunton Mercado agrees, “VP Binay, sana wag nyo idamay ang mga nognog at pandak. Karamihan po sa kanila ay mararangal at matatapat na tao. Di po sila sinungaling, magnanakaw, mandaraya at mandarumbong. Kawawa at nakakahiya naman po sa kanila at hinahalintulad ninyo sila sa inyo. Sabi nyo papaunlarin ninyo ang buong bansa. Ang pinaunlad lang ninyo ay ang inyong kampanya. Gamit ang pera ng bayan…” (VP Binay, please don’t drag dark-skinned and short people into the issue. Most of them are honest and respectable people. They are not liars, cheaters, and thieves. It is shameful that you are comparing yourself to them. You said you’ll make the entire country progressive, when you are only enriching your campaign, using taxpayers’ money.)
Other users took to questioning the accomplishments listed in the ad. “Hindi po siya ang nagpa-aral. Taxes po yun ng taumbayan,” (He didn’t provide free education. That came from the people’s taxes.) FB user Lui Alonso Belmonte clarifies. Leonora Caingal adds, “D nga nakatulong sa mga OFW na nasà death row. Sa NHA, la din.” (He was not able to save OFWs on death row, nor did he accomplish anything at the NHA [National Housing Authority.]) Rey Luna says accusingly, “Libo-Libo napag-aral ng libre, Libo-Libo nabigyan ng gamot libre, ok. Eh MILYON-MILYON DIN NAMAN ANG NINAKAW MO gusto mo din maka-libre? at sila ang ginawa mong dahilan para sa kickbacks mo na hanggang ngayon ay naniniwala seo. Hilo ka pa nga sa kapangyarihan tsk, tsk, tsk.” (Thousands have studied for free, thousands given free medicine, sure, but the amount you stole is in the millions. You also want things for free? And you are even using these poor people, who trust you up to now, to get kickbacks. Clearly, you’re drunk on power.) “In short Binay is inept in his chosen career!” Zonny Aspera would like to conclude.”Pangungurakot lang ang alam nya!” (All he knows is how to be corrupt.) As of this writing, the post has so far generated 27,321 shares and 34,864 likes on Facebook.
