Denis Santos
Wilkins Philippines, under the Coca-Cola Company, launches their latest addition to their ever-growing water portfolio, Wilkins Delight. Choosing the face of their new brand is never easy, because the all-new Wilkins Delight requires a fun-filled persona. Someone who can represent millennials. After deliberating, they came up with the combination that could work for their brand.
The Face of Wilkins Delight
Who would have thought that the ever-beautiful Miss International 2016 and one of the most sought-after car racers in the country would make such a good combination?
Kylie Verzosa and Matteo Guidicelli teams up as the new faces of Wilkins Delight.
“As someone who’s from the beauty pageant industry, I need to take good care of my health and my complexion by drinking safe and pure drinking water. With Wilkins Delight, drinking water gets even more fun as it helps rejuvenate me — keeping my skin healthy. The good thing about Wilkins Delight is that it comes in three exciting fruit flavors. All three variants of Wilkins Delight are delicious, although my personal favorite is the apple flavored one. There’s definitely one for everyone!” the Philippine’s very own Kylie Verzosa said.
Matteo also shared the importance of water to him in his everyday routine, and most especially, with his busy schedule as an artist and sports enthusiast.
“As an actor, singer and triathlete, water is always a must for me to help me stay focused, refreshed and energized. Wilkins has always been my no. 1 go to water for hydration. Now, drinking water doesn’t have to be boring because of Wilkins Delight! With the benefits of safe and pure drinking water of Wilkins (Pure) combined with the infused flavor from real fruits, my daily water routine just got more colorful with Wilkins Delight!” Matteo saying water is an important part of his daily routine.
TVC soon on your screens!
As Wilkins names their new set of powerful ambassadors, they also revealed the official TVC for Wilkins Delight that will air very, very soon on national TV.
Here’s a glimpse of what your new summer drink would look like.
