Denis Santos
PayMaya, the country’s pioneer and leader in mobile money and payments, launched a campaign that not only inspires the younger generations but also empowers them. The campaign aims the millennials to pursue their passions and to achieve their goals in life.
Millennials Beyond The Selfie
Called “Millennials Beyond The Selfie”, the campaign seeks to spark deeper conversations and help break the stereotypes about this much-talked-about generation. Globally, millennials are an emerging market force, especially in the digital economy. By helping this frontier market segment, PayMaya helps in building an important backbone of the nation.
“Millennials are often labeled as entitled, shallow, and self-centered. But we know that this is not true, They have a passionate purpose, they have a creative imagination, and most of all, they are not afraid to take action and execute their aspiration no matter how niche or risky it may be in the eyes of others. Towards this end, we are committed to continuing to empower #NowNation with the help of digital innovations, especially in the area of payments and other financial services.”
For the campaign, PayMaya introduced new brand ambassadors who are redefining their generation. They are:
The Phenom with a Purpose Alyssa Valdez
The face of Philippine Volleyball pushes through as the first Filipina import in a foreign sports team, after playing for the national women’s volleyball team. Beyond being an athlete, Alyssa also coaches young and talented volleyball players, and is a proud co-owner of ‘Ally’s All-Day Breakfast’.
The Expat Community Builder Louis Faure
This 24-year-old traded Parisian life for farming and agribusiness. He admitted that he fell in love with the Philippines 2014 and has stayed ever since. A Filipino-at-heart, he works with the Gawad Kalinga Enchanted Farm as an agribusiness development officer.
The Philippine eSports champions TNC Pro Team
Using DoTA, TNC became a popular multiplayer online battle video game, to bring pride to the country on the global front. They are known for causing an upset at ‘The International 2016’ where they swept victory from crowd favorite ‘OG’ from Europe.
The Pinay Solo Backpacker Gel Hilotin
Through blogging, this Filipina showcases the beauty of the Philippines. Being dubbed as the Pinay Solo Backpacker, she has been to all 81 provinces and shares her travel know-how to empower fellow wanderers.
The mural Master Jappy Agoncillo
This creative creates vibrant murals that come alive with artistic energy. With each spray from his can, Jappy captures the aesthetic and expression of his generation while inspiring amateur artists.
The Artsy Mom Ava Te-Zabat
This girl behind ‘Artsy Fartsy Ava’, has been chronicling her experiences as a mom, art, enthusiast, and pop culture junkie for ever a decade now. Despite her hectic schedule, Ava recently finished a degree in BSBA Export Management.
The Online Jill of All Trades Wiji Lacsamana
Being an all-around creative, this self-taught illustrator, thriving tattoo artist, and perfumer in her shop called ‘Radioactive Mushrooms in the Forest’. She is able to balance different crafts while taking care of her two-year-old son Rocco.
To celebrate the campaign, PayMaya opened a one-day exhibit at the art venue, Pineapple Lab, to creatively narrate the stories of the brand ambassadors.
With an ending statement, Alyssa Valdez shared,
“I am honored to be part of PayMaya’s newest campaign. I may be known for being an athlete but more than that, I am also involved in different business ventures, one being the co-owner of the restaurant ‘All’s All Day Breakfast’. This is an investment and preparation for my future. Apart from this, I also teach young individuals who want to develop a passion for volleyball through the Alyssa Valdez Skills Camp.”
PayMaya links Millennials
PayMaya links millennials, especially students, young professionals, and credit card-averse users, to the digital economy by providing a means to shop and pay online even without a credit card. It is also an effective tool to manage your finances.
For more information, you can visit paymaya.com and join the conversation online by tagging them on Facebook, Twitter, and Instagram at @PayMayaOfficial. You can also get customer support at @PayMayaCares
