Denis Santos
- JOLLY unveils Maine Mendoza as their new celebrity endorser.
- JOLLY celebrates 20th year of quality products
Who would have thought that a small family business founded by Ederlina and Lucio Cochanco, Sr. would make it to the Philippine competitive market?
It was in 1993 when this small family business turned into a company named Fly Ace Corporation. Four years later, they gave birth to their JOLLY Food Line, a brand for canned vegetables and fruits. And through teamwork, partnerships, and market research, they became huge. More and more customers discovered their products and they instantly became a household name nationwide and overseas.
JOLLY’s 20th
20 years after, their humble enterprise in Binondo has grown successfully into a company that brings highest quality food and beverage products.
Led by Fly Ace President Lucio Cochanco, their canned products rose as the top choice for Filipino cooking preparations.
“As we celebrate our 20th year, JOLLY brand has proven to offer quality products at a reasonable price. The brand has the widest offering of different products in the canned vegetable/ canned fruit category which are available across different selling channels nationwide. JOLLY brand will continue to be the leader in making Filipino household meals nutritious, cost efficient, and Jolly,” Cochanco said during their 20th year celebration in Solaire Resort and Casino.
JOLLY’s New Ambassador
As it reached the 20-year-mark in the market, JOLLY unveiled their newest brand ambassador— the arguably highest-paid endorser in the Philippines to date, Maine Mendoza.
Aside from her bubbly personality and carefree spirit, Maine has culinary skills honed when she tool Culianry Arts way back in college. Making Maine the perfect choice to represent and endorse JOLLY.
“The year 2017 will signal the beginning of JOLLY and Fly Ace’s new and grander plans beyond the 20 years. For JOLLY, we will continue to be the leader in providing innovative products and be committed in developing cost efficient, healthy, and easy to prepare dishes in every Filipino family household cooking. For the trade partners, JOLLY will continue to lead the growth in the canned veg/canned food category. JOLLY will continue to grow bigger, better as we propel for the next 20 years and beyond,” Cochanco concluded.
