Team DailyPedia
- SM Cares promotes regular breast examinations.
- SM also celebrated the Breast Cancer Awareness Month through Pink Ribbon Day.
- Toni Abad, Maritoni Fernandez and Alya Honasan shared inspirational stories and messages.
The Philippines currently tops the list of most number of breast cancer patients and incidents in Asia. One in every 13 Filipinas remain at risk of getting breast cancer in their lifetime. The said cancer is the leading type among all others, the need to raise awareness, inform and educate women has become vital.
SM Cares is now continually spreading awareness on breast cancer through Pink Ribbon Day.
(L-R) President of Philippine Breast Cancer Society Dr. Victor Gozali, Toni Abad, Maritoni Fernandez, Alya Honasan and Regine Tolentino
Pink Ribbon Day.
Pink Ribbon Day in 2018 is held as a celebration of the Breast Cancer Awareness Month. SM Cares partnered up with Philippine Breast Cancer Society. A total of 1000 attendees were present at the event held at the Skydome of SM City North EDSA. The event aims to encourage women to have their breasts examined for early detection and early intervention.
SM Cares Program on Women and Breastfeeding program director Berna Velasco shared the organization’s duty to react out and empower Filipinas all around the country.
“Coming from the success of last year’s Pink Ribbon Day, this year’s celebration continues to promote awareness, early detection, and early intervention to help fight breast cancer among women. We at SM Cares make it our duty to reach out and empower Filipinas all over the country. Breast cancer is a fight that can be won with early detection, prayers, and support of family and friends.”
Detect and protect.
During the events, free clinical breast examinations are offered. It also featured Regine Tolentino leading a Zumba session and hosting the program. Celebrity breast cancer survivors and advocates such as Toni Abad, Maritoni Fernandez and Alya Honasan shared inspirational stories and messages. Alya is currently cancer-free for five years, Toni for twelve and Maritoni for almost eighteen years. Dr. Victor Gozali, President of Philippine Breast Cancer Society, conducted talks how women could detect and protect women against the risk of breast cancer.
SM Cares.
As a division that supports communities, SM Cares makes it a point to help support women in communities where SM Supermalls are present. Breastfeeding stations across all SM Supermalls nationwide are provided as part of its program to allow mothers the convenience and freedom in nourishing their babies.
Last August, Breastfeeding Pinays and Department of Health (DOH) joined in the annual “Hakab Na!” simultaneous breastfeeding event at SMX, attended by over 6,000 mothers, children, family members and advocacy supporters.
