mmalabanan
The social network with your help can be instrumental in locating someone’s missing child.
Amber Alert, a program launched by Facebook and the National Center for Missing and Exploited Children, will send alerts to users located in areas where the child went missing.
Upon receiving report of missing child, the law enforcement will issue an Amber Alert that will be sent to the News Feed of the targeted users. It will include relevant information from the law enforcement such as the picture of the child, a description of the vehicle, and other information that seem helpful.
This information can be shared with your network, expanding the reach of the Amber alert.
“When people receive these alerts on their phones, we want them to know that this is very rare and they’re in a position to be able to help. We want them to look around and see what they can do to contribute to bringing a child home,” said Facebook’s Security, Trust and Safety manager Emily Vatcher.
According to John Walsh, the co-founder of the National Center for Missing and Exploited Children, the program gives hope to the parents of the missing children.
In 1981, Walsh’s 6-year-old son Adam was kidnapped and killed. He explained that if Amber Alerts existed at that time, it would have made a huge difference on his son’s abduction.
“This puts a missing child immediately — that child’s face, which you don’t see on the highway sign — which you don’t see on the radio, that puts important information right on someone’s cell phone or laptop.”
