Denis Santos
- Ai-Ai Delas Alas three-year endorsement with CBLIC
- Country Bankers Life Insurance Corporation marks 53rd anniversary
Country Bankers Life Insurance Corporation (CBLIC) has been serving and committed to Filipinos for over five decades. It never fails to provide simple and affordable insurance that Filipino families really need.
Celebrating 53rd Anniversary
CBLIC was established on March 28, 1965 by its founding President Jose E. Desiderio Sr. He started to address the insurance needs in rural areas, catering to small and medium business entrepreneurs, farmers, fishermen, and public school teachers – a market that had been untapped in the ‘60s.
Country Bankers found its niche as the choice insurance provider in the countryside and allowed rural folks to avail of an affordable, reliable insurance plan that had previously been unavailable to them.
This legacy of accessible insurance to low-income Filipinos has been passed on to the Desiderio family’s third-generation members who are now running the company. At its helm is Geraldine Desiderio-Garcia, senior vice president and general manager of CBIG.
Services
CBIG has two subsidiaries: Country Bankers Life Insurance Corporation (CBLIC), a life insurance provider, and Country Bankers Insurance Corporation (CBIC), for non-life insurance products. Both have stayed on track in giving Filipinos straightforward and non-intimidating insurance options.
For example, CBIG’s micro-insurance products help educate Filipinos on the benefits of insurance by promoting its value to a broader market. A larger consciousness on the advantages of insurance is instrumental in protecting disadvantaged Filipinos, who face heavier burdens during times of catastrophe and financial distress.
For several years now, CBIG continues to develop a wide array of insurance plans that are not only practical and relevant but also provide the necessary support for plan holders in times of need.
Among these is the Classic Benefit Plan that offers insurance protection up to age 96 and is payable in a three-, five-, seven-, or ten-year period. Alalay Sa Buhay (ASB), on the other hand, provides renewable one-year insurance to individuals 13-70 years old for only Php 365, with natural and accidental death benefits. ASB is also available for families and seniors, with ASB family being renewable up to age 70 for principal insured and covers up to 3 to 5 family members for only Php 750 for one unit. ASB for Seniors covers individuals ages 71-80 and offers insurance for one year for only Php 1,000 for one unit.
On challenges over the years
Being in the industry for 53 years, CBLIC has experienced one too many obstacles. “There have always been challenges that need to be overcome but we remain solid and committed to serving the needs of the common Filipino. Through the years we have proven to be reliable insurers by reaching out to our target market and giving them the insurance that answers their needs,” Atty. Romeo G. Velasquez said, President of Country Bankers Life Insurance Group (CBIG).
For the Filipinos
CBIG ceaselessly works on ways to innovate its products, to better serve the market it now has, and further expand its reach.
“I want our company to be known as a “company with a heart” and a company that can be relied upon to deliver its commitment. We will continue to deliver what we promise to give,” concludes Garcia.
As CBLIC continues to evolve as a company, it remains true to its core values – sincere, dependable service to farmers, fishermen, small and medium business owners, employees, and teachers, mostly from rural areas. CBIG remains an able ally to Filipinos seeking security for themselves and their families, through its life and nonlife products.
For inquiries please visit them at Country Bankers Centre, 648 T.M. Kalaw, Manila or call at tel. nos. 523-8611 for life insurance and 524-0621 for nonlife insurance.
